Content Creation
LinkedInVideo #1: "Timeless Wordmarks"
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Did you know logo is short for logotype? A logotype is a brand’s name set in stylized typography. No icon. No symbol. No image. That’s right, sometimes the best approach for a brand’s most valuable asset is just good ol’ type. Still, not all wordmarks are created equal. Some rely on short-lived trends, while others are designed to last. In this short video, I walk through a few of my favorite logos, and help describe what features help to make them timeless. What do you think?
#branding #logotype #logodesigner #logodesign
LinkedInVideo #2: "Hand-lettering Process"
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Sometimes a brand’s name is its most valuable asset. When no symbol or icon exists that will add to a logo’s memorability, a unique hand-lettered wordmark can be the most timeless solution. Edmond Town Hall, a historic entertainment destination in Newtown, CT, needed a logo that would speak to the amazing theatrical performances that graced its stage. This short process video shows how we drew custom letters that were inspired by musical notes — moving forward and upwards, just like Edmond Town Hall’s brand.
#lettering #logotype #wordmark #handlettering
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