Written by: John
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Proceed with Caution

Has social media impacted social justice or affected global political movements? It’s a valid question. Evidence suggests it has served as a catalyst for awareness, mobilization, and change. During the Arab Spring in 2011, …
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By John
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April 27, 2025
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Stick to Gooey

Among my favorite developer acronyms is GUI. It’s fun to say, short, easy to remember, and quickly references the thing a digital designer is most likely to be working on, the Graphical User Interface. …
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By John
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April 20, 2025
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All Eyes on Kony

Carved into the theoretical Mount Rushmore of most horrifying humans would be Adolph Hitler, Osama bin Laden, Genghis Kahn, and… Joseph Kony? While the first three inductees are immortalized in history books, the last …
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By John
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April 6, 2025
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Easier to Activate

How Social Media Helps to Mobilize Movements A consequential role of the Legislative Branch is to check the power of the Executive Branch. So, when Congress allows a President to circumvent approved legislation, the …
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By John
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March 31, 2025
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Doomscrolling for Good

How social media can help create positive change. Doom is synonymous with unavoidable ill fortune. As in, oh no, I didn’t start my homework until the last minute. I’m doomed. On social media, it’s …
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By John
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March 21, 2025
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LinkedIn: Intuitive or Invasive Networking?

LinkedIn is my go-to social media destination for discovering new business opportunities. Unlike other platforms, users network, engage, and communicate with their careers in mind, making it a more professional online experience. While it …
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By John
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March 7, 2025
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Uncle Matt’s Freshly-Baked Influencer Marketing Strategy

Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House …
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By John
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March 2, 2025
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Exploring Map Agency’s Approach to Audience Segmentation

Starting a design studio is relatively easy. All that’s needed is a computer and a creative suite of software. Registering a business with a state can be done in a few minutes online. That’s …
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By John
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February 24, 2025
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Snapshot: Instax Ad Audit and Optimization

In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …
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By John
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February 16, 2025
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Selling Space at Edmond Town Hall

Edmond Town Hall is a 1930's Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it's a community gathering place that shows …
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By John
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February 7, 2025