Written by: John
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LinkedIn: Intuitive or Invasive Networking?

LinkedIn is my go-to social media destination for discovering new business opportunities. Unlike other platforms, users network, engage, and communicate with their careers in mind, making it a more professional online experience. While it …
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By John
 · 
March 7, 2025
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Uncle Matt’s Freshly-Baked Influencer Marketing Strategy

Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House …
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By John
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March 2, 2025
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Exploring Map Agency’s Approach to Audience Segmentation

Starting a design studio is relatively easy. All that’s needed is a computer and a creative suite of software. Registering a business with a state can be done in a few minutes online. That’s …
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By John
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February 24, 2025
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Snapshot: Instax Ad Audit and Optimization

In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …
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By John
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February 16, 2025
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Selling Space at Edmond Town Hall

Edmond Town Hall is a 1930's Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it's a community gathering place that shows …
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By John
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February 7, 2025
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Navigating NATO’s Organic Social Narrative

NATO has been in the news a lot lately. Otherwise known as the North Atlantic Treaty Organization, the transnational military alliance includes 32 members, including the United States, and was established in the aftermath …
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By John
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January 31, 2025
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The Social State of Connecticut

Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. …
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By John
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January 27, 2025
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Logo Design is Dead Teaser

What breaks through marketing and communications clutter on social media? For the announcement of my Medium article, "Logo Design is Dead," I want to accomplish two things: 1. Intrigue readers about the topic and, …
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By John
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December 2, 2024
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The Voice That Works

I’ve never liked the sound of my voice. Something about the tone bothers me, but it’s not that I’m annoyed while talking — I’m just never satisfied after hearing it recorded. That’s probably why …
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By John
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November 17, 2024
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Warning: Revisions May Be Necessary

On the Road, by Jack Kerouac, is the first book I read twice. I loved the story, of course, but was enamored that Kerouac wrote the original draft on one continuous reel of paper …
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By John
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November 10, 2024