Written by: John
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Easier to Activate

How Social Media Helps to Mobilize Movements A consequential role of the Legislative Branch is to check the power of the Executive Branch. So, when Congress allows a President to circumvent approved legislation, the …
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By John
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March 31, 2025
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Doomscrolling for Good

How social media can help create positive change. Doom is synonymous with unavoidable ill fortune. As in, oh no, I didn’t start my homework until the last minute. I’m doomed. On social media, it’s …
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By John
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March 21, 2025
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LinkedIn: Intuitive or Invasive Networking?

LinkedIn is my go-to social media destination for discovering new business opportunities. Unlike other platforms, users network, engage, and communicate with their careers in mind, making it a more professional online experience. While it …
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By John
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March 7, 2025
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Uncle Matt’s Freshly-Baked Influencer Marketing Strategy

Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House …
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By John
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March 2, 2025
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Exploring Map Agency’s Approach to Audience Segmentation

Starting a design studio is relatively easy. All that’s needed is a computer and a creative suite of software. Registering a business with a state can be done in a few minutes online. That’s …
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By John
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February 24, 2025
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Snapshot: Instax Ad Audit and Optimization

In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …
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By John
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February 16, 2025
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Selling Space at Edmond Town Hall

Edmond Town Hall is a 1930's Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it's a community gathering place that shows …
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By John
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February 7, 2025
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Navigating NATO’s Organic Social Narrative

NATO has been in the news a lot lately. Otherwise known as the North Atlantic Treaty Organization, the transnational military alliance includes 32 members, including the United States, and was established in the aftermath …
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By John
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January 31, 2025
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The Social State of Connecticut

Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. …
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By John
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January 27, 2025
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Logo Design is Dead Teaser

What breaks through marketing and communications clutter on social media? For the announcement of my Medium article, "Logo Design is Dead," I want to accomplish two things: 1. Intrigue readers about the topic and, …
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By John
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December 2, 2024