Written by: John
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Finding Your People

When my daughter Samantha was three or four, she had a pink carrying case filled with little plastic figures. She absolutely loved these figures and brought them along wherever we went. In fact, she …
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By John
 · 
March 6, 2026
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Finding Joy in the Smallest Movements

While it may be true that some clients look for a specific style, I’ve found that the best clients hire creative professionals they trust to uncover unexpected solutions. That’s why I try to begin …
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By John
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February 27, 2026
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Animating with Intention

Though technology has drastically evolved the possibilities of motion graphics, The 12 basic principles of animation remain as relevant today as they were in 1981. Introduced by Disney animators Ollie Johnston and Frank Thomas …
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By John
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February 20, 2026
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Empathy for the Audience

Empathy is defined as the ability to understand another's perspective. It’s our attempt to experience somebody else’s point of view, and one of the most natural ways to do that is through storytelling. The …
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By John
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February 14, 2026
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Color, Concepting, Craft, and the Creative Process

I’ve always been slightly envious of those with an exceptional taste for color. Maybe it’s because of my struggle to choose the right pairing for a brand identity. Or, more likely, perhaps it’s because …
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By John
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February 8, 2026
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Seeking the Right Storytelling Structure

We all have a story to tell. While some might have more adventurous experiences than others, everybody has the luxury, or burden, of communicating their personal narrative however they creatively choose. Hemingway, for example, …
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By John
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January 30, 2026
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Can Simple Animations Spark Big Ideas?

No doubt, we’re innately drawn to stories we can relate to. As with our relationships, both personal and professional, it’s only human nature to seek the familiar. But do we take the same approach …
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By John
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January 23, 2026
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The Rules I Learned While Making a Mockumentary

I used to think that directors like Wes Anderson, Jared Hess, and Spike Jonze simply broke all the rules of filmmaking. Their early work spoke to me in a way that I couldn’t quite …
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By John
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December 11, 2025
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Documentary: Planning to Shoot a Story

Everything I’ve learned about film and video over the past five weeks now needs to come together for a documentary. Most projects of this type take weeks, or event months, to plan and execute. …
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By John
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December 5, 2025
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How-to Shoot a Basic Sequence

From “crossing the line” to inappropriate jump cuts, YouTube and TikTok are flooded with videos that show exactly how NOT to shoot a basic sequence. The reason? Anybody with a smartphone can create, upload, …
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By John
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November 24, 2025