Written by: John
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Documentary: Planning to Shoot a Story

Everything I’ve learned about film and video over the past five weeks now needs to come together for a documentary. Most projects of this type take weeks, or event months, to plan and execute. …
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By John
 · 
December 5, 2025
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How-to Shoot a Basic Sequence

From “crossing the line” to inappropriate jump cuts, YouTube and TikTok are flooded with videos that show exactly how NOT to shoot a basic sequence. The reason? Anybody with a smartphone can create, upload, …
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By John
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November 24, 2025
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Meet Map Agency: A Montage

Production and post-production in a week? I didn’t think it was possible. But, after carefully planning days to shoot, record audio, edit, and revise, a light began to blink at the end of the …
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By John
 · 
November 16, 2025
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From Aperture to Angles: Practicing the Art of Framing

Composition is an essential skill for any creative, but it’s especially important for videographers. It frames the story, and shapes how audiences experience the film. Of course, many of the components are technical, like …
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By John
 · 
November 9, 2025
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Podcast Production: Listening to My Own Voice

When I was eight or nine, I pretended to be a radio DJ by recording myself on VHS tape. I’d record a short introduction, then patiently wait for a song. This was before John …
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By John
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October 30, 2025
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Podcast Planning: From Guest to Guide

When my commute to work was 45 minutes, I listened to podcasts all the time. It was a great way to stay informed, and I would arrive at the office feeling like I already …
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By John
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October 26, 2025
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Crafting a Spicy Sales Strategy

As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to …
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By John
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October 5, 2025
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Pepperoni: The Final Kern

Nothing bothers a graphic designer more than opening a “Thank You” card that reads “Thank Y ou.” Among the character pairings that require extra attention, the “Y” next to the “O” is prime suspect …
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By John
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September 29, 2025
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Perfectionism, Play, and Punctuality

Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into …
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By John
 · 
September 22, 2025
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From HOW to NOW: A Font Journey 

In 2016, I was awarded an all-expenses-paid trip to attend the HOW Design Conference in Atlanta, Georgia. To say I was excited would be an understatement. The speaker list was a contemporary Who’s Who …
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By John
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September 15, 2025