Written by: John
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Podcast Planning: From Guest to Guide

When my commute to work was 45 minutes, I listened to podcasts all the time. It was a great way to stay informed, and I would arrive at the office feeling like I already …
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By John
 · 
October 26, 2025
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Crafting a Spicy Sales Strategy

As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to …
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By John
 · 
October 5, 2025
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Pepperoni: The Final Kern

Nothing bothers a graphic designer more than opening a “Thank You” card that reads “Thank Y ou.” Among the character pairings that require extra attention, the “Y” next to the “O” is prime suspect …
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By John
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September 29, 2025
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Perfectionism, Play, and Punctuality

Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into …
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By John
 · 
September 22, 2025
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From HOW to NOW: A Font Journey 

In 2016, I was awarded an all-expenses-paid trip to attend the HOW Design Conference in Atlanta, Georgia. To say I was excited would be an understatement. The speaker list was a contemporary Who’s Who …
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By John
 · 
September 15, 2025
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My Type of Digital Product

When I first started to brainstorm new digital product ideas, I knew I wanted to create something that served creators. I quickly narrowed the target audience to entrepreneurs that wear many hats and value …
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By John
 · 
September 8, 2025
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Design for Designers

In case you haven’t noticed, the creator economy has exploded in recent years. In addition to providing valuable products for corporate business professionals, designers and developers have been rewarded with a unique opportunity to …
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By John
 · 
September 1, 2025
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Repurpose Content: Make Your Message Work

In today’s content-saturated world, creating something interesting or meaningful is only half the battle — Ensuring it reaches the right audience is the elusive other half. If the process of creating a case study …
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By John
 · 
August 22, 2025
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Know When to Hold ‘Em

I just spent the past six weeks planning a social media content series on custom typography for logo design. I carefully crafted a 2,000-word article, made umpteen revisions, and double-checked it against best practices …
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By John
 · 
August 17, 2025
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Creating Order Out of Chaos

I took my first job as an Art Director in 2005. After several unsuccessful attempts at explaining what that meant to my parents, I ultimately told them it was just a fancy name for …
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By John
 · 
August 10, 2025