Why is it that fishermen seem surprised when they get a bite? If they’re anything like me, they’ve spent hours planning. Careful consideration has been put into rod, reel, and line selection. Lures have …

John Rudolph is an entrepreneur, creative director, and fisherman. He’s interested in simplifying the digital landscape to help organizations reach their audience in more authentic ways, and explores interactive media from a graphic designer's …

I learned how to write nonfiction from a staunch Republican — At least, that’s how my American History teach, Mr. Olson, referred to himself. I was in my junior year of high school. He’d …

Give a Creative Director a creative brief and make yourself a bucket of popcorn. Sit back and watch as he or she questions the objectives, pushes back against the target audience, and argues over …

Remember when businesses had to make something and sell it to turn a profit? Find a way to produce it cheaper, decrease costs, increase revenue, and investors lined up at the front door. That’s …

Designers and project managers are like oil in vinegar — they don’t mix. Project managers focus on budgets, objectives, deadlines, and the process of getting from point A to point B. That’s foreign language to …

Stepping into the General Store is like taking a step back in time. Glass jars full of Tootsie Rolls and Swedish Fish greet you at the front door. The cracked walls are lined with …

My name is John, and I’m a procrastinator. I openly admit to this apparent character flaw because, as a graphic designer, I’ve worked alongside an Olympic-sized roster of procrastinators. We’ll come up with any …

In 2005, I worked in the basement of the Byrd Library at Syracuse University. My job was to help students load the microfilm machines. Microfilm was already outdated, but I enjoyed the physical nature …