In today’s content-saturated world, creating something interesting or meaningful is only half the battle — Ensuring it reaches the right audience is the elusive other half. If the process of creating a case study …

I just spent the past six weeks planning a social media content series on custom typography for logo design. I carefully crafted a 2,000-word article, made umpteen revisions, and double-checked it against best practices …

I took my first job as an Art Director in 2005. After several unsuccessful attempts at explaining what that meant to my parents, I ultimately told them it was just a fancy name for …

Has anybody talked to their friends on Facebook recently? Me neither. It’s not that I haven’t tried. Every time I login, unfortunately, I see one person’s organic post for every five paid posts. I …

I’ve always been a big fan of documenting the creative process. Sure, it’s extra work. It can also seem like a complete waste of time, especially when you’re on the 12th round of client changes …

“Didn’t you mention to me, once, that the MFA is the new MBA?” my twin brother, Jim, a professor of Industrial Design at Notre Dame, recently asked me. That was a few years ago, …

Massimo Vignelli, the iconic 20th Century corporate identity designer, famously quipped that five good fonts was all that’s needed — Futura, Times New Roman, Helvetica, Bodoni, and Century. That’s it. With those fonts, every piece …

Caraluzzi’s is just like every other grocery store in America. They sell the freshest produce, and stock their shelves with the best name-brand products. The employees are friendly and helpful. They’re close and convenient. …

“See link in bio” always seemed like an unnecessary step. Whenever I come across it in social media I think, hey, doesn’t that make the path to purchase more difficult? I suppose that’s the …

I had an existential fear of the alternate digital reality in 1999. If you recall, that’s the year The Matrix was released. Yes, that dystopian sci-fi thriller featuring Keanu Reaves, where humanity lives in a simulated …