Latest in: Motion
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Empathy for the Audience

Empathy is defined as the ability to understand another's perspective. It’s our attempt to experience somebody else’s point of view, and one of the most natural ways to do that is through storytelling. The …
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By John
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February 14, 2026
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Color, Concepting, Craft, and the Creative Process

I’ve always been slightly envious of those with an exceptional taste for color. Maybe it’s because of my struggle to choose the right pairing for a brand identity. Or, more likely, perhaps it’s because …
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By John
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February 8, 2026
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Seeking the Right Storytelling Structure

We all have a story to tell. While some might have more adventurous experiences than others, everybody has the luxury, or burden, of communicating their personal narrative however they creatively choose. Hemingway, for example, …
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By John
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January 30, 2026
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Can Simple Animations Spark Big Ideas?

No doubt, we’re innately drawn to stories we can relate to. As with our relationships, both personal and professional, it’s only human nature to seek the familiar. But do we take the same approach …
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By John
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January 23, 2026